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We all know that Blogging can bring you business. That's one of the reasons we do what we do. It does take some time before you really begin to see results, but then what doesn't? When you breakdown all the benefits of Blogging, there are quite a few valuable and justified reasons to do it. But, are we missing a very important ingredient for our "Blogs" and their success? Take a second to look at just a few of the many benefits of blogging:
Do you promote your Blog to your community? How about to your existing clients so they can refer others? Is your Blog on all your Flyer's, open house postcards, even on your sign riders? Do you have links scattered all over the Internet with other community supported websites and Blogs? We rely on Google to do their part in getting us recognition and placement on the web, but are we doing our part "In the REAL WORLD? Are we doing all we can to market our Blogs? How do we generate more business and success? There are so many who don't even know our Blogs exist! I suggest at least having it on your email signatures if you use Outlook, Gmail, or Yahoo email. Right now, many other Bloggers read your Blog, but is the audience your after reading your posts? Are you waiting for them to find you based on the proper Google keyword search? Make sure that the "REAL World" knows your Blog exists. Just like your website, and your designations, you need to promote it every opportunity you get. The outside world needs to know about your Blog! Just another thought provoking post that I hope inspires you to look beyond our internal Cyber community, and find ways to get "Your Blog into the outside, REAL World!" Where is your Blog today? Where should it be and how are you going to get it there? Todays Tip: Here are the Top 100 Blogs, People, Tips and Markets in Real Estate DETAILS>>>>>
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There are lots of reasons that many of us Blog, but here's the most important question at the end of the day... is it working and getting you business? This idea hit me yesterday when I was handed a business card, and it had the Agents "Blog" URL listed just below their email address. This is the first Business Card I have ever seen with a "Blog" URL on the card. Is your Blog on your Business Card?
I have not thought about advertising blogs. I just orderd a bunch of cards, the next order will have my url.
Brad~
So happy to see that this post was featured. As I red it, I said "this is a Keeper"...and sent it along to the other brokers at our firm. THX!
Brad,
We all need to make getting our blog out in the real world one of our daily GOALS!! Thanks for reminding us.
Brad, I clicked your link to Techknowbabble and commented on you post there. Your phrase "It's not what you know, but what you implement..." gave me my marching orders for this business day.
Mike in Tucson
Hi Brad - just want to say I appreciate what you do and how you do it. Great look too :-)
Missy - I love your posts and Blog too! You're a huge inspiration to all of us on AR, now you need to expose yourself more to the REAL World so you can carry that huge inspiration outside our Blogosphere Community. I know there are hundreds in your area that could benefit from your AWESOME posts, but they don't search Google, and they don't know your Blog exists! Business cards will help, but I know you'll come up with 20 other ways that you could get your information out there. I love that this post gets folks thinking. I was going to title this one:
"OUTSIDE THE BOX"
Your comments are always so positive and reassuring, you are just too kind Missy Caulk, and loved by so many!! Do me a favor, don't ever change! Thanks for just being you!! :-)
Brad,
Excellent post! Good information---as always! Thanks, Fran
Brad, you are always right there helping us to 'do it right' Thank you.
BTW black on white is easier to read.
Bill Roberts
Brad - my next idea is doing video interviews with local businesses we like and recommend and have them on our outside blog as either sharing info - like the roofer CEO I did this week that shares on the new roofing laws going into effect 10/1 or the owner of a local carpet cleaning company discussing his eco-friendly solutons that I also interviewed this week or the local kayaking company that does eco-friendly tours.
Here's my idea:
Interview and write about businesses you like and trust;
+ Share your Google love with them and email them the links;
+ Have them share it with their customers and SOI;
Equals new traffic to our outside blog and soon we'll be having a monthly drawing for "new subscribers"
What do you think?
P.S. Keep up the great job and I love your new outside blog!!1
Bill - thanks for that. I did change the background color to a lighter tan, I am still experimenting with what works and what don't. Your comments are always taken into consideration seriously and with great respect. Thanks!
Sometimes we have to try new things to "Keep It Alive" if you know what I mean! :-)
Cyndee - we gotta talk! I love it. I'll be contacting you next week. If you don't hear from me, can you shoot me an email or call me collect? Thanks!!
FEATURED COMMENT ON "YOUR BLOG IN THE REAL WORLD"
Brad - my next idea is doing video interviews with local businesses we like and recommend and have them on our outside blog as either sharing info - like the roofer CEO I did this week that shares on the new roofing laws going into effect 10/1 or the owner of a local carpet cleaning company discussing his eco-friendly solutions that I also interviewed this week or the local kayaking company that does eco-friendly tours.
Here's my idea:
Interview and write about businesses you like and trust;
+ Share your Google love with them and email them the links;
+ Have them share it with their customers and SOI;
Equals new traffic to our outside blog and soon we'll be having a monthly drawing for "new subscribers"
What do you think?
P.S. Keep up the great job and I love your new outside blog!!1
Hey Brad - well let's see, my blog may be headed where it should be and I'm trying to figure out just how to actually get there. I like your idea of the blog address on my business cards. My partner uses my blog address in the signatures he has set up for me, but I never think to do that myself. I have it on my website, but I'm just not sure I have it showing up anywhere else. What is the matter with me?
I need to think about new business cards, so perhaps I'll be putting this on there. I'll be needing to order some soon - almost out. What better time, huh?
Brad, your posts are always so helpful - thanks for sharing all you share here with us.
Ann
Brad, thanks for the reminder that it's even more important to link to your blog than it is to link to your profile. In tech classes, we have always told agents to drive traffic to your website (using your URL on business card or in printed materials). Now we have to learn to do the same with blogsites.
Among all those linking options that AR awards points to, it would be nice to have an HTML graphic that says "View My Blog"..
Eric - you can add one in addition to the one Active Rain already has. Maybe something like this. Just customize your own any way you want. Then post it anywhere you want! :-)
This one's for you Eric - Enjoy!!
Hey Brad - can you do one in red, white, and blue? Those are the colors on my website....... if you're so inclined, that is. ;-)
Ann
Brad...awesome posting! I'm still working to get my hands around the blogging thing....finding the time in my schedule, topics, etc. I haven't even had time to read all the comments everyone made to YOUR blog! LOL!
How did you get this blog to look like you did? It really looks cool! Is that in the Blogging Kit I still need to read?
I'm just ready to order new cards as well.....for my GRI, and will add my blog as well! Thanks!!
Ann - here you go! :-)
My AR blog address is on the back of my latest business cards:
"Blogging about Real Estate at...."
It is on flyers I distribute.
It is a topic of conversation when it seems appropriate.
Gotta drive traffic....
Sue - 6 months ago. I didn't even know what a Blog was. It was just a bunch of Technobabble to me too! :-)
It will not be long before everything here will make "cents" to you. Just keep pressing forward and try to grasp as much as you can. You will find that there is so many ways you can benefit from blogging, but you'll have to do it in your own time. Have fun with it, absorb what you can, and know that there are some wonderful members here that will help you all along the way. I want to welcome you to AR once again, and I wish you all the best in your growth and success here. Just keep reading, commenting, and writing. The benefits will be huge, I promise!
Happy Networking and Blogging to you! :-)
Mike - you get it! Thanks! I'm just trying to heighten the awareness here for exactly what you're already doing!
Don't limit yourself to what you know, use the knowledge of others to succeed and grow!
Another Bradism for the Record! :-)
Pat - my door, phone, email, blog and website are always open to you. You just call, and I'll be there! :-)
Brad, thanks again for the tip you gave me above!
Today, I got my first inbound buyer inquiry off my blog on AR. I was waiting to see if and when it would happen..it's proof that there is real world value in participating here.
Eric - that's the best news I have heard today! Congrats my friend! Need a title and escrow guy? LOL! I'm glad your efforts are paying off here, it does take a bit of time and effort, but I know quite a few members who do really well from their blogs here! Way to go, thanks for letting us all know here! Makes me wanna shout it out to everyone!
Eric - Let's make this a goal for once a week!! "I got my first inbound buyer inquiry off my blog on AR"
great Idea - Put your blog URL on your business cards! I hava a link on my E-mail signature. I just read today about one guy who gives out Mouse pads with his website and blog URL on it. That struck me as brilliant! When you are on the internet- I bet every one of those people have atleast read some of his blog!
Thanks for the tip, Brad. I'll be posting my blog on my new cards.
Also, I'll be writing a blog this week about some new sites I think you'll like. These sites are too cool.